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A crucial building block in setting up a website is the registration of a domain name.  Whether you are a butcher, baker, or candlestick maker, or if you want to start up a website to feature your family dog Spot, the entire enterprise begins with the registration of a domain name.

Next you might ask- “What is a good domain name choice?”.  The answer to this depends on what type of site you are planning.  The domain name chosen for a family and friends website won’t be as crucial as with other types of sites.  Why not?  Most likely in that case you’re not looking for lots of traffic, you’re really only targeting friends and family, to keep them up to date.  In a case like this, it does not matter whatsoever if you find a domain name like “mybabiesphotos.com” or not, since most likely you will only be giving out the website address to a few friends and family and maybe your crazy Uncle Bill.   

The point is that in a case like this, there is no real concern with getting a lot of visitors to the website other than friends and family and coworkers, so there is no real harm in naming the website ANYTHING, because you will be giving out the website address to a select few people.  BUT……

What if you are looking to attract customers?  And to get as much traffic coming to your site as possible?

The simple answer is, it can bring huge dividends to have a domain name that reflects your company name and website.  If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named “bobsthingsforsale.com” or some other unrelated name?  The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business.  For example, a plumbing website should have a domain name like plumbers.com or bobtheplumber.com, something that immediately associates the domain name with the theme of the site.  It’s all about branding, and making a lasting impression on the target audience or customers.

You can find domain names by checking the WhoIs database on the internet.  For your convenience in searching, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose.  After searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it.  If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.

Related posts:

1. Some Factors to Consider When Deciding on a Domain Name
2. Guidelines for Choosing a Hosting Plan
3. Making Money With Domain Flipping – It Can Be Done By Anyone
4. Domain Names 101
5. What People Should Do When Buying A Domain