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Exactly how much you should fork out for a logo would rely on a number of factors. A quick internet search will show that logo prices range from $50 to $50,000 depending on who you decide to hire.

There is a legitimate reason for the vast difference logo design prices. A $50,000 logo price tag would possibly be part of a detailed branding campaign strategy specially concocted by branding consultants. The campaign cost per se could possibly reach 7 figures.

This sort of package is more appropriate for companies in the Fortune 500 list who have the resources to afford such a large fee. Branding campaigns such as this are responsible for the worldwide recognition of Nike’s Swoosh logo. Major multinationals like Sony and Toyota spend millions every year on branding and rebranding initiatives.   

Not surprisingly, quite a number of businesses are not able to afford the expertise of branding consultants. A more affordable means would be to engage logo designers. The logo design rates from those designers are around $1000 to $2000 per logo design. Most of their time is invested in researching the company, its its target market and its past. Since all of this takes up precious time and time is money, they subsequently have to charge for it. This type of service is appropriate for those who prefer to speak at length to designers and are in no hurry to receive their designs.

Yet nonetheless, many businesses might still find that a logo price of $1000 is still more than they can afford. Hence, many taken to the internet looking for more budget friendly alternatives.

Online custom logo designers charge the cheapest for their services. At logo prices of $50 to $500 per logo, their logo design rates are certainly the lowest around. The reason for the low logo price is rather simple. There is no confusing design process, no thick proposals and no hundred page corporate design booklet explaining why they chose red instead of purple.

In addition to lower logo design rates, clients can look forward to quicker turnaround times as well.

But here is the catch, however. Not all online logo design agencies offer you the same value for money services so it is important to read the small print. A small number of low cost design firms place limits to the number of revisions permitted. They would most likely offer cheaper logo design rates but they will charge for revisions. Sneaky indeed.

Be aware of designers who offer low resolution file formats which are not adequate for print. Ensure that the logo design price includes hi-rez final file formats. You would probably need them if you want to print letterheads or marketing collateral in the future.

Lastly, be sure your logos can be trademarked. Many customers find themselves in a tricky situation when they find out their logo is not wholely one of a kind due to use of a public domain clip art. And this can have a damaging affect on their efforts to have their logo trademarked.

Rex Hunter has been in branding for over a 10 years. He has contributed many articles on branding for small businesses where he shares his views on logo price, internet marketing strategies and best products to market on the internet.

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