If you ask the high level executives at British Petroleum or Toyota how important it is to have a good logo design and they may likely end up giving you a two hour lecture. In short, good logos are good for business.

If you are just starting a business, you would most likely need all the help you can possibly get beginning with a good logo design. During your quest for logo designers you would have encountered many sites offering custom logo designs as well as DIY logo designs. Which would be the better option?

To help you determine your choice, here are a few points to consider on both options.

DIY Online Logo Design Software
By making use of ‘logo design software’ users are presented the opportunity to ‘design’ their very own logo. Basically, customers end up assembling pre-fab designs and personalizing them by adjusting the colors and placements of the images on display. These cookie cutter designs take the least amount of time to produce and are very cheap but they do have their drawbacks.

For starters, these logos might not be truly unique especially if someone else has used the same clip art from the same source site. To help alleviate this concern, these sites do provide thousands of images to choose from to reduce the probability of the same images being utilized by different parties.

Having stated that, all it takes is one other party having the same image, to ruin your trademarking ambitions. Companies with logos featuring public domain images would find it difficult to have their logos trademarked.

Designs By logo design pros
Ordinarily, custom logo designs by logo design pros are more professional looking than those produced by DIY sites. A large number of internet based designers charge between $50 and $250 to design an original company logo for you in less than 3 days.

Unfortunately, the net is filled with custom logo design companies rendering services at roughly the same prices. Here are a few pointers to help you ascertain the ones that offer the best value for money.

Number Of Revisions
Be certain you choose a design agency that allows unlimited or at least 15 revisions with your design package. Certain designers only offer a total of 2 free revisions and charge you for any additional ones.

Satisfaction Guarantee
In certain cases, no matter how hard they try, designers just cannot seem to satisfy their clients. A 100% satisfaction guarantee ensures the customer gets back his investment under these circumstances.

File Formats
There are certain design agencies which charge the client extra for high-res files. Go through the small print and make sure you choose firms which provide you multiple file formats along with your final logo design at the price stipulated when you sign up. You would be in need of these files if you should decide to use your custom logo for print purposes.  

Simply speaking, always employ a professional logo designer unless you are really hard pressed to spend $50 – $100 on design charges. Bearing in mind that your company’s image might be at risk if you don’t, it is money well spent. 

Rex Hunter has been in the advertising industry for close to 15 years. He lauds the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!

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