The online business is a lucrative enterprise that takes very little in start up costs. Using a blog or static website is the best way to make money online. Webmasters builde websites that focus on a niche. With the huge amount of traffic potential and exposure the Internet provides, the possibilities are endless.

The online webmaster business is not taught in schools and there is no degree, most of us are self-taught utilizing the many free webmaster resources and free webmaster tools as well as free guides for websites and novice webmasters on how to make a website that teach and provide support for webmastering, Internet marketing and web design.

Many believe they need to know code to design a website. This is not true, there are so many great ways to build websites and blogs, that do not require any knowledge of code, programming or design, so most anyone who is willing to work hard and put in the time necessary can succeed online. There are also tons of free sites that offer website templates so they design element is much easier and there is no coding knowledge required.

There are countless hideaous websites that make common mistakes that cost them visitors and money. Some of these are in website desing, which is a great way to get visitors to leave the site. Many make mistakes in promotion and SEO, which when done right will bring the organic searh traffic that is so valuable.

3 Top Webmaster Tasks

1. The Power of the Link for SEO

Higher SERP ranks are the main benefits of SEO which are achieved through external links from other sites to yours. The biggest factor of the link is the anchor text. The anchor text must have the keywords the site is targeting.

Many just add the URL or innacurate keywords in the anchors resulting in no SERP rankings or traffic.

2. The Best Website Design

Another task is to make sure that the website is designed correctly with pleasing colors and good navigation.

a) Colors – Colors are crucial for web design, for the look as well as usability of the site. A fine example is using balck background with neon font. This can be irritating for the eyes and deter visitors.

The safest option is white background and dark text or vice versa.

b) Navigation – Another big mistake is to have confusing or worse non-existent navigation of all the content on the site. The best navigation is usually placed in the top nav menu bar, left sidebar or right side of the web page. The colors should also emphasize the navigation area, distinguishing its existence from the rest of the site. Traffic needs to be able to find all the content your site has to offer quickly and easily. The Internet crowd has a short attention span and if they cannot easily navigate they will leave.

3. Content

Lack of fresh, original and keyword relevant content is a typical newbie mistake. Deep websites, those that have lots of pages, will usually keep visitors on the site longer. The search engines feed on good content and favor it in the SERPS.

The more content you have the more opportunity you will have for exposure to the ads, affiliate links, blog RSS buttons and whatever other actions you want visitors to perform.

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