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There are a number of different factors that every website should not be without in todays market. The competitors online are so vicious and if you are not on top of things with the elements on your website it may be the difference between sales or no sales.

The very most important aspect that every website should never be without is a way to contact you. Having a way to contact your company should be prevalent on every single page of your website. You should have a 1-800 number in the top right hand corner of every page on your website. Through time people have been conditioned to know that there is a phone number in the top right hand corner of your website. The phone number should be large and very obvious. There should also be a link to a contact page on every page of your website. The ways to contact you should be a number of different ways. On the contact page make sure that you have a contact form, a way to email you, and if you have them multiple numbers like 1-800 and local numbers. With the mail to email address make sure that it doesn’t just open up their main email program that comes with the computer.

Why you do this is because a lot of people don’t use outlook or Mac Mail on their computers. The reason that you shouldn’t have it just open a mail program is because a lot of people don’t use those programs and you might lose the lead.

The second most important factor that your website should not be without is testimonials if you have them. Testimonials speak louder than words online, it helps to build you up as a reputable company in the clients eyes. A good thing to do to get testimonials is to write them up yourself and have your clients sign off on them. People don’t have time to actually sit down and write these testimonials and if they do, they will not come in the time frame that you want.

The last and other equally important factor is to have a portfolio of some sort. People like to know that they your company is able to do the job that they are wanting to get done. Usually this is the most visited page on your website after your home page.

With these certain elements in place you should be able to get your conversions on your website higher than they are currently. If you are interested in getting more conversions with your website then head over to our website at Orlando Web Design.

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