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It’s no longer sufficient to merely have a web presence.  Now companies are demanding a ‘website that works’.  Because of this there has been a rise in the demand for redesigning websites that are not providing the business results required.

Below are 7 tips  to ensure that your website redesign is a total success:

1. Get feedback from some of your finest clients on how simple your website is to navigate and use. How would they go about making changes?  You will often get fantastic feedback on how your site can be made more easy to use.

2. Start planning your search engine optimisation (SEO) strategy, as early as possible.  Don’t fall into the trap of creating a pretty site and then your SEO consultant demands that you have to start again from scratch.  The first step is researching keywords that you want to aim for, and then build the site with them in mind.

3. Research has revealed that many visitors will decide on how professional your site is in about 5 seconds.  A business website needs a professional image so use a professional graphic design company to get the required feel.  This is one of the most significant things that you do to redesign your web site.

4. Your business can really take things to the next level by using social media.  Do you have a YouTube channel, a Twitter account or a company Facebook profile?  Many businesses are finding that they are an first-rate source of additional visitors to their web site. Make the accounts easily accessible from your website.

5. Testimonials are one of the most powerful ways of persuading wary potential customers that you are a decent company to do business with.  Ensure that your testimonials are shown prominently on the site.

6. Use multimedia.  Having adequate text is great for both visitors and the search engines.  But having content available in other media has a number of advantages.  Different people like to consume information by assorted media. Good quality photos, audio and video are now easier than ever to put on your website.  Do not miss out on this opportunity.

7. Consider putting a blog on your site, to communicate breaking news.  The search engines love sites that are frequently updated so consider using blogging as a marketing strategy to get more traffic to your web site.

Bird and Co Creative undertake web design in Birmingham, and can help you redesign your site.  They can provide local companies a free website consultation, to help you achieve your online business goals.

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