Effective Use Of Text When Designing A Website

Getting the text part of your website design right is not overly difficult. All you need to do is follow the guidelines laid out below…

- Do not display text in small font sizes; if it looks too small, visitors to your website will click the back button on their web browser straight away. You may have good eyesight but many people do not, and so you have to take the middle ground rather than just making your website for yourself. Using a font size of 11 or 12 is generally recommended for the main body of your written content, and you should make your sub-titles and heading at least a font size or two larger.

- The color(s) you choose for your text should contrast sharply to the color(s) you use for your background. A white background with black text is the easiest color scheme for people to read, but it is not necessary to limit yourself to that if it does not suit the overall style of your website design. If the background color is light, then make your text black or a dark shade of gray, and if the background color is dark, then use white as the color for your text. Using non black, dark gray or white text hardly ever comes across well, so be extremely cautious if you are intent on making your text a different color.

- Keep the width of your paragraphs to about 15 words per line. This is necessary so that people only have to move their eyes to read your website, and not their head. This number is based on studies that have been carried out which show that 15 words is as far most people’s vision will stretch without them needing to move their head. Not every line has to be exactly 15 words, as some sentences will, obviously, have a greater or lesser amount of small words such as ‘to’, ‘and’, ‘a’, etc., so you just need to use 15 words per line as a rough average.

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This article was written by a website design expert who has more than 10 years experience in the industry. He is currently doing website design in Scarsdale, NY and can be contacted at http://kinneymedia.com

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