Small business owners, buckle your seatbelts tightly as the economy continues its downward plunge! Limiting expenses has to become a priority for any business that wants to make it through alive.
To keep your knuckles from turning too white, I’d like to make a suggestion for eliminating an unnecessary expense: Fire your webmaster.
A webmaster unnecessary? Could it be?
In the olden days, when you wanted a website you hired a web guy (and it was typically a guy), who built and stored everything on his own individual computer using internet marketing tools. The problem with this was that everything was attached to a particular computer and a particular webmaster. If you wanted to make changes, you needed to work through your webmaster — who, for some reason or other, usually wasn’t available when you needed him. You wanted to hold a holiday sale, for instance, but he didn’t work around the holidays…you get my drift. This led to a lot of frustration, which in many cases continues to this day.
Now, though, instead of frustrated waiting, there is a whole new option. It is entirely possible to get a website up quickly, or convert an existing one, and make changes as needed — without a webmaster. Using a program called WordPress, you can make your site live on the internet, which allows it to be completely accessible.
What do I mean by completely accessible? Here’s an example: I have a desktop computer at home and two laptops in my office. With the administrative, password-protected login, my staff and I can create pages or make changes, anytime or anywhere we choose. We can use a PC or a Mac. We can add pictures, or even cut and paste straight from MS Word. It’s simple, effective and economical.
As a business owner, your website may be like a brochure, used for informational purposes, or it may be a direct sales internet marketing tools. Whatever your trade, draw from many different technologies to help you focus and create the website you envision.
Using WordPress, you can:
• Create your website/blog without a webmaster
• Build your list by adding email marketing to your website
• Sell your products on your website
• Add detailed statistics and tracking to your website
• Add audio to your website without the need for an audio service
• Add videos to your website
• Add PDFs to your website
• Password protect pages on your website
• Create separate logins for your assistants
• Put up your own banner ads on your website
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Hi, this is Eric Tan from Singapore! I'm a self-motivated Internet Marketer as well as a Web Designer, who's been making money online for many years out of my cozy 4-room flat home with my HP laptop.
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