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Domain Names 101

Designer Eric — Sun, 23 May 2010 10:45:23 +0000

Without a domain name, websites are specified by an IP address. What is an IP address? It is an identifier that is used by computers or humans to determine the location of a web server or website. However, for humans, an IP address, (which is expressed in a numerical format), can be difficult to read. This is why domain names were invented. With a domain name, Internet users can visit a website through more user-friendly words or phrases. While a domain can include digits, they usually do not make up all of it, like what is seen with an IP address.

A domain consists of several parts. The first part is the protocol. The protocol tells the browser what the domain name is going to point to. The protocol is often ‘http’, which means the browser can expect to locate a hypertext document. In layman’s terms this means a web page. In the rare cases the URL is not ‘http’; it may be ‘ftp’ instead’, which means file transfer protocol. A webmaster would opt to use ftp if they would like visitors to download files from their server.

The second part of the domain name will be the subdomain. An example is “ftp”, which means “file transfer protocol.” If a website consists of more than one server, the subdomain helps to identify the specific server to connect to.

The subdomain is followed by the actual domain, which can be a combination of letters, numbers or phrases. A good domain will be short, memorable and most importantly, search-engine friendly. In fact, good webmasters tend to concentrate more on a domain’s effectiveness with SEO, than they do on other factors. To do this, they make sure to choose a domain name that has a commonly searched keyword.

The final part of the domain name is what is known as an extension. This lets the Internet user know more about the website’s origins. For example, take .com, the most commonly used domain name extension. It stands for ‘commercial’, and was originally intended for commercial organizations. However, the extension is now used by virtually everyone looking to create a web site. And this is for good reason, since most Internet users will think about the .com before they would think about .org, .biz or .net. Yet, don’t think the other extensions can’t become memorable either. Consider Wikipedia.org which is a very popular website despite its .org extension.

Domain name extensions can also specify which country a web site is from. An example are country-based extensions such as .fr, (which stands for France), or .jp, (which stands for Japan). They can also be based around states, such as .ca, (which stands for California). Both can serve as excellent tools for localized Internet marketing.

To get a domain name, an Internet user can either: 1) get one from their web hosting company, provided they offer that service or 2) get one from a separate domain name company. The price things will vary with both options, though typically the cost will range from $6.50 to $35.

Internet Marketing Cash Stealers You’ll Want To Avoid

Designer Eric — Mon, 19 Apr 2010 02:19:45 +0000

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When you’re just beginning your internet marketing journey, it can quickly become quite confusing. Suddenly you’re sacrificing 14 hour days “working” with nothing to show for it. You could spend years trying to learn Internet marketing, failing and ending up in debt more than earning anything out of it. It can be pretty ugly for those who begin with existing financial issue. A very common reason is people listen to and believe a lot of what the so-called “Gurus” have to say – that it’s all so easy. So many people mistakenly believe huge sums are possible within a month or two, and that it can be done with no effort at all. Nothing can be further from the truth. Naturally a lot of stories about online marketing millionaires are true. There are lots of them. But you may not know all they went through to get to that point. Years of learning, trying and taking action, and hard work. If you stay in the information library, you’ll only be learning but doing nothing. Setting achievable goals and realizing there will be hard work involved is the smart thing to do. The rules are exactly the same if you want success online. Ok, let’s talk about some of the commonly seen big blunders many beginners make in IM.

First, if you have seen any money making IM courses around, you’ll see they all contain hype. Correct. These websites are overflowing with hype and selling their expensive wares to people. This hype is created by big ticket product launches, ‘buy before the price increases’ strategy, fast action bonuses, etc. It’s easy to get lost in it all and start believing it. Many people buy products only because they found the bonuses to be attractive or particularly useful, and later on realize that it wasn’t as it was showcased. If you are going to buy courses that teach you various aspects of Internet marketing, then you should go for the ones that are targeted towards your business and relate to it. Believing the hype and pushing it around your head forever will only make it more difficult.

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Another often seen beginner mistake is marketing with no defined way to generate traffic. Many of them believe that what’s important is that they create a kick-ass website and people will just come. Many people think that there is a little magic button that says “Get Instant Traffic” and all you have to do is push it to start the flow of visitors. But it doesn’t really work that way as it takes a lot of work, effort and commitment to actually see results.

All in all, Internet marketing is a game that anyone can play and succeed. Just keep the above mistakes in your mind and make sure you don’t make them. Pay attention to what you’re doing and it won’t be hard to avoid them.

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How To Obtain An Affordable Web Design Quote

Designer Eric — Tue, 13 Apr 2010 23:56:59 +0000

OK, so you have come round to the idea that you need an internet prescence. You are fully aware that the future of advertising and gaining new clients will be internet based. The old favourites of paper based business directories, newspaper adverts and media advertising may soon be a thing of the past. We all have to move with the times if we are to continue to succeed.

The scary thing for many new webmasters is all of the initial costs of setting up a website. I will never forget just how expensive I thought it was when I had my first website built nearly ten years ago. It was based on the subject of speech therapy for stammering and I was investing in this new site at a time when I did not have a great deal of money. I have to say that it has proven to be one of the best investments that I have ever made. The website certainly enabled a lot of people to find out about the how to stop stuttering service that I offer.

These initial setting up costs include the web design, the web hosting and the purchasing of the domain. Then there are the ongoing costs of web promotion; there is of course no point in having a top notch website if nobody ever visits it.

So how can we obtain a web design service for an affordable fee? Just like it is in other forms of business it is not so much what you know but who you know. It is prudent to ask people that you know if they are aware of any web designers. This way you may be able to secure a deal on “mates rates”.

A second idea is to search for freelance web designers rather than going to a web design agency. Many up and coming web designers start up on their own on a self-employed basis and are normally happy to offer a discount whilst they are building up their portfolio.

Whether you want a web design for your upvc front door business or your dog insurance business, in fact whichever business you have I am sure that the above tips will help.

I wish you every success.

Your customer needs to trust you with your site

Designer Eric — Sat, 20 Mar 2010 22:37:17 +0000

Just like any business venture where you have a customer facing role, the person you would value most if your customer. The way you are making your money is by selling them your products or services. So if your business is offline like McDonalds or online like Zappos, you need to build trust with your customer. It all comes down to service and how secure they feel buying from you. For local businesses, everyone gets this concept, but how do we transfer this thought process to a web site? In online it depends on a number of factors that we will touch on.

Your web design can have a great influential factor of whether someone trusts your site, and in the same way, you want to make your page to load quick and this depends mainly on your web solutions used.. If people need to wait a long time for it to load why your content management system tries and retrieve data from the database, people will leave. Same plays the role in design – the nicer the site is, the more trust and sales you will make. Most people don't want to buy from a site that looks aged or designed by a family member just learning and that will make them second guess buying from you. People immediately feel comfortable an in awe when they get to a site that is beautifully designed.

The speed of your site plays a large part in building trust and your web hosting provider plays a huge role in that. If your site is using an affordable web hosting server, the more chance it will load slower due to hosting thousands of sites on server. If you buy a more dedicated solution, you will load quickly and people will feel like they can get things accomplished quickly and make their purchases.

A secure ssl certificate is the final thing you need if collecting data from your customer. People are trained to look for the lock when putting personal information especially a credit card. If they do not see the lock or https in the URL, they will lose their trust in the site and you will lose your potential sale or inquiry. No one wants to risk their identity being stolen online because of a poor web site that they visited. Most won't even give their credit card at all online, and the others are very careful of where they use it.

These important facts with respect to online world with websites will gain your customers trust no matter where they are.

Types of VPS Technologies

Designer Eric — Mon, 25 Jan 2010 09:43:02 +0000

Virtual Private Server (VPS) technology has become a popular alternative to more traditional shared hosting, as it offers far greater flexibility at a not much higher price. Unfortunately, the complexity of choosing the best virtualization technology for a given situation is usually far greater than are the much simpler choices required for a shared host. If you’re planning to use VPS technology but don’t know the choices, I’ll present you with a few popular virtualization technologies.

Broadly speaking, there are two major categories of virtualization technology, each with its relative advantages and disadvantages. The simplest type is at the operating system level. When a new server is supplied, it comes with its own virtual space owing to a fresh OS install made in a subdirectory on the hosting system. The server and its processes are still visible to the main operating system, although they are separated from any other virtual installations. This way the users and processes of different servers do not interfere with one another.

This particular kind of operating system virtualization has several major advantages. First, it generally requires fewer resources than are needed by other virtualization mechanisms, and as such is less expensive to administer. Servers of this sort can also generally be administered more easily and reliably, as they rely on the host’s kernel and are generally not prone to lockups introduced by using custom kernels with other virtualization solutions.

However, there are some drawbacks, too. Operating system virtualization limits you to the kernel installed on the OS host, with no possibility for using either a different version or an entirely separate OS. One consequence of using OS-level virtualization is that upgrading OS to take advantage of new technologies may result impossible, since hosts each time have to justify upgrading all their servers. It is also difficult to thoroughly isolate and control resource use such that one user’s server does not consume more than their allotted share.

Another virtualization technology involves emulating the underlying hardware of an operating system, and then installing it on top of the virtual computer. As the virtual server is for all intents and purposes independent of the host’s hardware, it can support different kernel versions, or even entirely separate OSs.

This is one of the biggest advantages of virtualization. Having only one OS version on every single server would require high homogeneity, generally rarely acquired and more so in hosting, where flexibility is a key factor. Furthermore, most full virtualization solutions allow for the installation of custom kernels, making it possible to use VPS technology with modern device drivers and kernel level technologies still unfamiliar the provider.

Unfortunatelly, these advantages come at a cost. Full virtualization generally requires more system resources and therefore is more expensive to host. The ability to install custom kernels and operating systems introduces additional administrative overhead which, in the wrong hands, can render full virtual machines much less stable than are their OS-level counterparts.

Virtualization technology has revolutionized our concept of hosting as such. The choice is no longer confined to limited shared hosts or expensive dedicated servers. Understanding the virtualization landscape and available options is crucial in order to capitalize on this shift in hosting alternatives.

How To Obtain An Affordable Web Design Service

Designer Eric — Sun, 29 Nov 2009 21:41:40 +0000

You have decided that the time has arrived when you need to have an internet prescence for your small business. You are fully aware that the future of advertising and gaining new clients will be internet based. What has worked in previous years such as newspaper advertising may well now be a thing of the past. It is purely a case of moving with the times.

What is often scary for the new website owners are all of the initial costs involved with setting up a site. I will never forget just how expensive I thought it was when I had my first website built nearly ten years ago. It was based on the subject of speech therapy for stammering and I was investing in this new site at a time when I did not have a great deal of money. It has however one of the best investments that I have ever made. The website certainly enabled a lot of people to find out about the stuttering therapy service that I offer.

So how can we obtain a web design service for an affordable fee? Just like it is in other forms of business it is not so much what you know but who you know. It is a good idea to ask your friends and colleagues if they know of any professional web designers, especially if these friends or colleagues already have a website. This way you may be able to secure a deal on “mates rates”.

A second idea is to search for freelance web designers rather than going to a web design agency. A lot of new web designers offer a cheaper fee whilst they are attempting to build up their web design portfolio.

Whether you want a web design for your DVD replication business or your anger management therapy business, in fact whichever business you have I am sure that the above tips will help.

I wish you every success.

A Quality SEO Company Will Create Custom Marketing Plans for Your Company

Designer Eric — Thu, 19 Nov 2009 07:34:00 +0000

In the world of web business or ebusiness as it is known, there are few things as vital as implementing rigorously designed strategies to increase website traffic. If your web based business wants a shot in the arm with increased traffic then a SEO consultant could be the only way to help your struggling company. In the past, a company committed to inflating companies website traffic could offer many common strategies to allow this increase to occur. Today, a SEO company can provide a possible customer with a selection of different, new strategies to help a business bring more visitors to its site.

Posting articles and blogs with original content based totally on a businesses products or services is an awfully effective and natural way for a professional SEO company to promote a selected web based business. {However ,} in today’s ever expanding SEO business, a company will be offering lots more avenues to increase a websites traffic. Of these particular methods are cutting edge media solutions such as web video, flash interaction, peel backs, drop downs, and interactive banners. A professional web development today can also offer a better targeted form of traffic generation. In the past, driving increased traffic was targeted more at drawing over all traffic, which could have appeared more beneficial, but actually, simply bringing more folks to a site did not always correlate to increased business. The trick is to drive the right sort of traffic composed of folks interested in the kind of products your business provides.

Not only does a modern day professional SEO company provide all these advanced services and more, but they also do it on a customer-by-customer basis. SEO companies have found it important to employ a bespoke traffic enlarging system for each individual client they represent. With the countless different internet sites online, finding an one size fits all SEO method is not only hard but in several cases, it has proved not possible. Be assured that if you were searching for help in this area, you would be certain to get the private attention your site wishes and deserves.

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While it is no secret that plenty of the standard forms of SEO are capable of being done by nearly anyone that need them, a Professional SEO company can offer things that are sometimes time out of the reach of the average do it yourselfer. The plans are bespoke, the secrets are proved, and the cost, while in numerous cases are very reasonable will pale in comparison to the increased traffic and business your website will experience thanks to a executives participation.

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A search using Hotbot could possibly yield more stories. Other article databases are Squidoo.com and EasyArticles.com

What components do you need for your web site?

Designer Eric — Thu, 27 Aug 2009 09:39:08 +0000

There are some main ingredients and some optional parts to getting a website up and running. In this article, we will discuss the essentials you need to at least be viewable on the internet. Main components are having a domain name and web hosting for your files, the actual physical files like HTML, that make up the design of the page and the option to secure your content against non encrypted attacks. Let’s take a look.

Registering a Domain Name

When starting up your website, you need a domain name to help people remember how to get to your site. Google.com is one of the most familiar domain name that almost everyone using the web knows. When starting out, you may want to look into some companies offering you to purchase cheap domain names to start your web business. Their features are quite similar to the bigger companies, if not the same, and are a great cost effective solution.

Web Hosting

Your web site files need to be stored online for people to get them. If you have an image, a PDF file or flash presentation, for others to see it, there has to be a location always ready to show those files. This is where you can look for a cheap domain hosting provider to help you. At a price of five dollars or less a month, you can normally get an inexpensive hosting solution that will host your sites files.

Web Page Design

The web site is comprised of files, including HTML files, Image files, Videos or Flash. This has to be created by either a web designer or yourself. The site will look better if a person with the better skills is creating it. Web hosting sitebuilders or Dreamweaver may be used to get your site up and running quickly. Again, quality is directly in relation to the tools used and skill level of the person doing it.

Secure Hosting (Optional)

Having your hosting secured is an optional practice for most sites as there is usually just static data. For those sites, that are collecting more precious information, especially credit card data, will want to buy ssl certificate to protect their users data. With collecting any credit card info or sensitive data, you must use a web certificate to make your site change from http to https. The transformation to an https site is what makes the site use the certificate to encrypt the transmitted data, so it is kept away from prying eyes. For these sites, you definately need it, but not for regular information web sites or blogs.

The three requirements have been listed that you need, with the fourth optional secure option. Once you have decided on that, you can further dwelve into finding other web site solutions including a possible content management system you may want to use.

When to use FFmpeg hosting plans

Designer Eric — Sat, 22 Aug 2009 11:41:38 +0000

Hosting with FFmpeg: In the last few years there has been a noticeable increase in the number of companies who are offering FFmpeg hosting plans. FFmpeg hosting includes an assortment of software for the recording, conversion, and streaming of digital video or audio. These tools are provided so that website owners and members can easily upload and publish videos to their website.

Since video sharing community sites have become so popular many people visit web sites such as YouTube, Vimeo and Metcafe every day not only to watch informative or funny videos created by other members, but also to add their own videos for the rest of the world to watch.

The popularity of FFmpeg hosting services grew a few years ago when YouTube first launched. Since it became so well known many other smaller video sites have been launched to try and compete. In fact FFmpeg hosting is often called Youtube clone hosting. This demand has pushed for more web hosting services to offer FFmpeg hosting. Now more webmasters are using video sites to target all types of niches in order to attract a specific audience.

FFmpeg hosting choices:

For smaller sites with low to medium levels of traffic a budget level, shared hosting plan will usually suffice. This allows you to get a site started for only a few dollars per month.

You should be aware that video streaming can place a higher demand on server resources and can use a large amount of bandwidth so you might want to think about upgrading your FFmpeg hosting plan when the website becomes more popular. If and when this happens the site may need VPS web hosting or a semi-dedicated server in order to keep a high level of performance and up-time.

Video community scripts:

Usually FFmpeg hosting companies will provide a choice of basic video sharing website scripts at no extra cost which can be installed automatically through you hosting control panel. This makes life easier for those website owners who may not want to, or may not be able to install and configure web scripts on their own but who want to set up a complete video community site straight away.

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Email Addresses:An important feature of webhosting service providers

Designer Eric — Thu, 23 Jul 2009 20:10:24 +0000

The ned for email addresses is ingrained in the need to host your website. Business owners wish to setup email addresses connected to their websites from where they can answer queries asked to them by the visitors to the website. The feature of unlimited email addresses may not make to much difference to a small business unit but may be an important consideration for someone who takes up a dedicated web space a dedicated.

The Email addresses are so setup that they can be used with MS Outlook Software application. What you must note is that these emails do block up space on the server. For example,if the webhost provides with you a space of 3000MB and your average email size is 100KB,then you not store more than 3000 emails in your inbox.

So, the key for you is to keep deleting emails from the inbox once you have read them. This will result in effective working of the server by freeing a lot of space from it. Even if a server allows you to create unlimited email addresses, unless you are a big business, creating any more than 3-4 email addresses can prove to be a headache. Imagine the time you would have to spend in cleaning about 10-12 email inboxes at a time! Though, you can setup rules in your Outlook email inbox to clear off emails from the server, why do you still have to give it a chance?

The provision of email addresses by web hosting companies is a good feature, but need not be used to the optimal by users of the web hosting service.

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